Often new products fail because there is no perceived need for them. That is, they don’t solve a real consumer problem. What is it that makes a problem “real?” For that answer, like all marketing/business/strategy answers, we have to ask the ultimate expert in our business, THE CUSTOMER! Whatever “real problems” we think our product […]
This post is always my favorite to do each year because it showcases what’s on my mind every day…How THANKFUL I am for the blessings my family and I enjoy, and that certainly includes how much I appreciate your inviting me onto your electronic device to share a thought from time to time. I know […]
“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her […]
I hope this slight departure in content is viewed in the spirit with which it is intended, which is to help remind us all to make smart, unselfish decisions when it comes to texting and driving. As in, don’t do it. I might caution that this video is rather straightforward, maybe even a bit graphic, […]
Independence day message: THANK YOU! We live in, and reap the benefits of, the free market because our men and women in the armed forces, throughout the history of this great nation, took an oath to defend that freedom with their own lives if necessary. I know several of you who are readers here have […]
Consumer products giant Procter and Gamble competes in many categories, dominating most with its repertoire of nearly 300 brands. The company prides itself on staying close to its customer and considers the hefty sum allotted annually to market research to be an investment that yields remarkable results. P&G interacts with more than 4 million consumers […]
Steve Earle is just an incredible talent! This dude can take any song and put his own unique signature on it, which is to me the real value of his brand. With all the talent he has, he has unfortunately battled with a few demons here and there, which in turn has just helped make his […]
Here’s a video prepared by the OC Student Chapter of the American Marketing Association. In it, a student whose mother received a transplant gives us 10 compelling reasons why we should be donors. I’d sure be grateful if you’d view it, not just because it’s good to know but because they’re in a contest based […]
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