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So are there customers here or not?

You’ve probably heard this one before, but like a lot of good stories, it bears repeating. Two sales people from an American shoe company visit Aboriginal Australia. One reports back, somewhat despondently, “There is no market here…nobody wears shoes.” The other reports back, excitedly, “There are tons of customers here…nobody wears shoes! Send inventory immediately!” […]

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You, me, and Warren Buffett?

I know for years now you’ve heard me say plenty of times, “Don’t cut the price, build the brand.” And I’ve given you plenty of reasons to think that way, and several of you have offered some even better reasons in your e-mails and posted comments as to why you refuse to compete on price, […]

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