It’s often tempting to simply list “features and benefits” when writing copy. It’s often appropriate, or even necessary, to talk about how what you have is better than what the other guys have. If that’s the best way for you to make your case, go for it. On the other hand, you might also want […]
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So are there customers here or not?
You’ve probably heard this one before, but like a lot of good stories, it bears repeating. Two sales people from an American shoe company visit Aboriginal Australia. One reports back, somewhat despondently, “There is no market here…nobody wears shoes.” The other reports back, excitedly, “There are tons of customers here…nobody wears shoes! Send inventory immediately!” […]
Stop taking that smartphone for granted!
I’m as bad as anybody else about complaining about how it seems like everyone is either talking or texting, that none of us communicate in person like we used to, that it’s a big time waster, yadda yadda yadda. But perish the thought that I might have to ever go an hour without my smartphone! […]
Why leadership will never go out of style…
Technology can be both an opportunity and a threat. On one hand, it’s a threat because a new technology can kill a great company or even an entire industry, regardless of how big a player in the industry an organization is. Imagine being Smith Corona and being a market leader in typewriters, then to do […]
You, me, and Warren Buffett?
I know for years now you’ve heard me say plenty of times, “Don’t cut the price, build the brand.” And I’ve given you plenty of reasons to think that way, and several of you have offered some even better reasons in your e-mails and posted comments as to why you refuse to compete on price, […]
But what is “the process”?
I know you’ve heard success is a process, not an event (ahem…that was last week’s post, after all…). But what, exactly, is this “process” we keep referring to? For the answer to that question, like so many that appear on the journey, we can simply go back to the basics. The very essence of the […]
Success is a process, not an event!
It’s easy to look at someone who’s successful at just about anything and be more than a little envious. This is because really, really successful people make it look easy. The irony is that in most cases, getting to the point of real success was, for most successful people, anything but easy! Author Judy Carter […]
Yes, we have no (cheap) bananas today…
In his latest book, Get Rich Carefully, Jim Cramer dedicates several pages to the praise of Whole Foods. He also works in a clever zinger, “Give a man a fish, he eats for a day; teach a man to shop for fish at Whole Foods, he’ll be broke within the year.” Ha! In all seriousness, […]