A while back we talked about what your customer thinks about all the time. You can click here to revisit that article if you like but the simple thing your customer thinks about constantly is the future. Perhaps not surprisingly, that relates very closely to what your customer ultimately, REALLY wants – A BETTER future! […]
Here’s a 5 Hour Energy commercial that demonstrates the concept of cause marketing (or cause-related marketing if you prefer that term) at work. As we’ve discussed before, cause marketing is a win-win-win opportunity for marketers (revisit that here if you like). This commercial is almost a walk-through of how cause marketing can affect the consumer’s […]
If you’re all of a sudden seeing more posts from me than usual, and if a lot of them look like you’ve seen them before, like a few months ago, my apologies. Something went haywire with my Feedburner a while back and I was thrilled Wednesday to think we had the problem solved, then Thursday […]
A while back I had the privilege of being interviewed by one of the marketers I admire most, AMAOKC Past-President and social media guru, Brian Blake. Brian hosts an informative podcast called the 7 Minute Smarketer and we had a good visit about how successful marketing is a lot like lifelong learning in that it’s […]
PH.D. in Leadership. Short Course: Make a short list of all things done to you that you abhorred. Don’t do them to others. Ever. Make another list of things done to you that you loved. Do them to others. Always” – Dee Hock, Visa Founder
There’s a reason why we stand and put our hands over our hearts when the veterans carry Old Glory down the street during the 4th of July parade. We live in, and reap the benefits of, the free market because our men and women in the armed forces, throughout the history of this great nation, […]
Ries and Trout’s The 22 Immutable Laws of Marketing is considered by many to be a marketing classic. Positioning, another title of theirs, was named Ad Age’s #1 marketing book of all time. Many of my American Marketing Association colleagues agree they are both worth reading and re-reading despite being published decades ago. The 22nd […]
Ever wonder what psychology goes into choosing a color scheme for a logo or overall look for a brand? Here’s a link to a short but remarkably detailed discussion on that very subject. Good stuff, well packaged, and worth knowing. Of course, there are also plenty of examples of how completely ignoring convention and doing […]
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