We hear statistics from various sources all the time, and frankly, some can be a little discouraging. The Small Business Administration says that 50% of small businesses won’t last 5 years. 90% of restaurants don’t make it. A good sales person will have an average closing rate of 20%. The employee turnover in the XYZ industry is so-and-so, […]
I had the opportunity to attend the workshop of one of my favorite consultants who happened to be giving a workshop to us fellow consultants on consulting, because consulting is one of the things he consults on. Anyhow, one of my colleagues raised the question of what would be good books to read to help […]
A lot of people think that because I make my living in marketing that the Super Bowl is one of my favorite events. I hate to say it, but, the opposite is the case, and not just because Brett Favre didn’t make it this year. It makes me cringe to see how all that money […]
One of my favorite books by one of my favorite authors is Jack Trout’s The Power of Simplicity. The book gives over 200 pages worth of reasons for keeping things simple rather than making them unnecessarily complicated. Sticking with our “favorites” theme, I’ll use one of my favorite professors as an example. Mickey Cowan is one […]
The B-17 was a powerful bomber whose contributions to winning the Second World War were legendary. The aircraft was known affectionately as the “Flying Fortress” because of its durability and firepower, and it to this day holds a special place in the hearts of its manufacturer, the Boeing company. As stated in the History Channel documentary, War Planes […]
There are a growing number of die-hard Apple fans who have found a neat way to have their cake and eat it too – Inexpensively! What they do is buy an old PC and then switch the operating system to their beloved Apple platform, a move that has apparently become a good deal easier since […]
Guy Kawasaki told an enlightening story about the old Woolworth’s Department Stores in How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit. When Woolworth’s moved into a market, the entrenched department store across the street launched a campaign to remind the market that they were there first, that the customers should entrust […]
How can you eliminate risk altogether? Here’s a better question: Why even try? In an article in Stocks, Futures, and Options Magazine, author Michael Covel recalled a quote he’d found beneficial since first hearing it at the 1989 University of Georgia’s commencement address. The speaker, Charles S. Sanford, Jr., said, “In the conventional wisdom, risk is asymmetrical: It has […]
Contact Dr Burt
Subscribe to My RSS Feed
Subscribe to Email Updates