I mentioned last year that I have kind of an annual tradition of reading Peter Gent’s classic, ground-breaking football novel, North Dallas Forty every year around the time football season starts. After a blistering hot spell we have been blessed with a nice cool down that makes fall feel like fall! It sets the tone […]
Here’s a commercial that I loved! It really showcases how organizations should exist not to just make products or provide services, but to enrich lives! Every organization should clearly define its purpose. It’s purpose should identify exactly WHO it serves and HOW. Every subsequent decision should be derived from that purpose. Granted, there are a […]
The obvious yet surprisingly often overlooked reason repeat business is so important is that having a happy customer return means not having to spend money attracting a new one. Customers that come back are already coming back at a premium because there are no acquisition costs associated with that business. Costs we would have ordinarily had […]
The other day a colleague of mine had a problem with a computer program he was working with. I was able to offer him a quick solution which impressed the heck out of him, which was great, until he asked me how I was able to do that, and I had forgotten! He quickly became […]
I know a lot of us who love business spend time reading the biographies of successful people and case studies of successful organizations. One of the things I’ve noticed is that many times, when successful people reflect on the most happy times or most memorable points in their journeys, they talk about the early days […]
I absolutely DESPISE the term “small business.” I think it’s misleading and downright demeaning! There is NOTHING small about a small business if it gives the entrepreneur the life he or she wants! If that business takes care of a family, there’s nothing small about it. If the business creates jobs, there’s nothing small about […]
Someone once asked Willie Sutton why he robbed banks. He replied simply, “Because that’s where the money is!” So should it be with the selection of our target markets. Today’s Wal-Mart strikes fear into the hearts of competitors worldwide, competing in the biggest, toughest markets. But they didn’t start out that way. Sam Walton began with what […]
How can you eliminate risk altogether? Here’s a better question: Why even try? In an article in Stocks, Futures, and Options Magazine, author Michael Covel recalled a quote he’d found beneficial since first hearing it at the 1989 University of Georgia’s commencement address. The speaker, Charles S. Sanford, Jr., said, “In the conventional wisdom, risk is asymmetrical: It has […]
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