You’d think because my profession is marketing that the Super Bowl would be my favorite time of the year. That’s not exactly the case. While it is always interesting to see how these organizations develop huge productions that do indeed grab the eye, may entertain, and may have us buzzing about some of them around […]
It’s that time of year. The execs are sitting around the board room getting fidgity, wondering if they should overhaul their current strategic plan or scrap it altogether. Or maybe just tweak it a little, since they haven’t tweaked anything in a while. Truthfully, and practically, their energy could probably be better spent on other […]
Finally! Finally, finally, finally, I get the chance to be cool again like I was for approximately 32 minutes way back in 1987. Back in the day (as you young people are fond of saying), I had a flight jacket, a Coca-Cola shirt, and, of course, a pair of Wayfarer shades to top it all […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
Before there was the great feud between Conan O’Brian and Jay Leno, there was a knock-down-drag-out between Leno and David Letterman to fill the void left at 10:30 when the legendary Johnny Carson retired. This story is hilariously told in the movie, The Late Shift. If you like docudramas, this is a good one. The […]
Want more business? Here’s how you can get it: Do GOOD business! Yep, it’s just that simple. Just commit to consistently doing GOOD business in every aspect of your business. Granted, that’s a lot easier said than done. Simple yes, but easy, well, not so much… But worth it? You betcha. Let advertisers spend the […]
Ever wonder why you see so many commercials that make you wince and say, “Why would they put something like that on the air?” The short answer is RESOURCES. The two key resources are time and money, and rarely does any organization, large or small, have enough of either these days. If they ever did. […]
Something that has grown more prevalent in recent years and actually adds a dimension to the whole “win-win” nature of effective marketing is Cause-Related Marketing (also simply called “cause marketing” by some). This is where an organization partners with a cause or purpose and agrees to help fund the cause or purpose by allotting or […]
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