I grabbed this article from BizJournals.com. It originally appeared last year, and here’s a direct link if you’d like to read the original post. Good article and a good site! Harvey Mackay: 10 valuable business lessons from Santa Santa brings merriment to the season, but he also teaches us many valuable business lessons. No matter […]
Pop quiz: Is this good marketing? The answer in a moment (like you didn’t already know what the answer is!). (Psst… you can find a hint here if need be. Anyhow, on with the story. I spied this display right outside the main entrance to Home Depot. They had an immaculately trimmed Christmas tree with […]
I know a lot of today’s generation tends to communicate via text. Many have said that’s their preferred means of receiving messages, which has led a lot of marketers to adopt this as the next big way to disseminate information. To be fair, usually such information is requested via subscription or something, so it is […]
Your best source of marketing is satisfied customers. Take care of them and you pretty much won’t have to worry about having enough business. If you want to test this theory, think about your own experiences as a consumer. Jerry Murrell, founder Five Guys Burgers & Fries, said it superbly in an INC Magazine article: […]
Gillette has always made a good razor, one capable of commanding a premium price and maintaining a loyal following, which is an excellent formula for success in any market sector. Procter & Gamble recognized this several years ago and wisely purchased the company to add to its stable of other category-dominating brands. But sometimes even […]
A lot of times we like to lay more blame at the feet of ad agencies than they deserve. You may recall from how snarky I get around Super Bowl season each year that I’m as guilty of this as anyone. Revisit some of those musings here if you like. I think it’s worth noting that the advertisement is […]
“Customers tend to avoid a restaurant that’s going aswamp in its own sludge.” McDonald’s Ray Kroc used to tell his franchisees and managers. He demanded that each restaurant, especially the restrooms, be spic and span, and he would totally flip out if he walked into one of his restaurants and found it anything less than spotless. If […]
Something McDonald’s is considering as part of it’s retooling in order to reboot profitable growth is serving breakfast all day. I think this is a good idea for a couple of reasons. The most important is that it’s in response to what customers want. McDonald’s does a tremendous breakfast business, and there have been ongoing requests from customers […]
Contact Dr Burt
Subscribe to My RSS Feed
Subscribe to Email Updates