In his latest book, Get Rich Carefully, Jim Cramer dedicates several pages to the praise of Whole Foods. He also works in a clever zinger, “Give a man a fish, he eats for a day; teach a man to shop for fish at Whole Foods, he’ll be broke within the year.” Ha! In all seriousness, […]
Here’s a video from Caterpillar for their extra tough mobile phones. The commercial itself may be new, but its messaging strategy is one of the oldest, and most effective, there is when it comes to marketing storytelling: Dramatize the benefit! This message and the way it’s shared deserve kudos because it showcases the benefit of […]
When I found this article after hearing the story on CNBC, a chuckle turned into an all out belly laugh! Maybe it’s just me, but I thought this entire happening was hilarious. The buzz is about how McDonald’s launched a new mascot for its Happy Meal last week, and some think it’s a nightmare in […]
Brands are still powerful. Building a solid brand is still a noble – and profitable – pursuit. You should work to build as strong a brand as you can and then work to make it even stronger, because a good brand is indeed money in the bank. It’s like having a printing press on which […]
I have historically shied away from naming companies (or people, for that matter) by name in my blogging endeavors. That’s because I prefer to say only positive things about companies (and people), and also because sometimes companies (and people) can end up disappointing you. It’s kind of awkward to either have to “print a retraction” […]
If you’ve visited Amazon recently, you may have had your first experience with Amazon’s new “Flip to back” feature. Their “Look inside” feature has always been a hit, so this addition may not be that impressive to you, but I think its subtlety is precisely why it is noteworthy. The “Look Inside” feature lets you […]
Check out the cool commercial from Under Armour shown below. My favorite part is when the announcer says “From the brand that reinvented the t-shirt comes the very first running shoe made entirely in a clothing factory…” I like this even though you may be saying, as you read this, that I’m contradicting myself based […]
Kia used a Super Bowl ad to boldly roll out its attempt to enter the luxury car market. What Kia is attempting to do is use a line extension to move into a new category. Sometimes this works, but for the reasons such as those we shared in the previous entry, often times it does […]
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