Y’know, I hate to name any one book as my “favorite” on any subject, be it business or entertainment, but if I had to pick ONE that I think everyone alive today should read, one that was so inspiring to me I found myself wishing I could get YOU and everyone you care about a […]
A lot of folks dream about owning their own business so that they’ll have the freedom to do the things they most want to do. Unfortunately, once they get into the business, they find that rather than owning the business the business owns them far worse than the job they left ever did. What I’m […]
Posting for Veteran’s Day is something I always look forward to. I end up saying pretty much the same thing every year, yet it’s something we can’t say enough because any of us who enjoy freedom today have someone who took an oath to defend our freedom with their lives if necessary to thank. So […]
Thursday may be just another AMA meeting for some, but for me it’ll mark my 20th straight year to darken the doors of an AMA meeting. I have not missed a luncheon meeting since attending my first one way back in October of 1994. I’ll be attending meeting number 199 that day (it would be […]
Ready..fire…aim isn’t such a bad approach to strategy. Sometimes you simply don’t know if something’s going to work or not unless you try it. Trying, then, gives you FEEDBACK you can use to adjust the PLAN and get better next time. Remember, it’s a process: Plan, Organize, Implement, and Control. For some, the really hard […]
For most business communication, I’ve always preferred e-mail. The main reason I like it is because it offers you a “digital trail” if you ever need it. Plus, the process of putting things in writing is just good for bringing clarity to your own ideas and position in some cases. Forbes author Jayson DeMers takes […]
It’s often tempting to simply list “features and benefits” when writing copy. It’s often appropriate, or even necessary, to talk about how what you have is better than what the other guys have. If that’s the best way for you to make your case, go for it. On the other hand, you might also want […]
You’ve probably heard this one before, but like a lot of good stories, it bears repeating. Two sales people from an American shoe company visit Aboriginal Australia. One reports back, somewhat despondently, “There is no market here…nobody wears shoes.” The other reports back, excitedly, “There are tons of customers here…nobody wears shoes! Send inventory immediately!” […]
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