Entrepreneurship

Why ask why?

Questions are the sales professional’s most powerful tool in building trust-based relationships in which he or she helps the prospect  find a valuable solution. Properly used, questions result in the prospect doing  the vast majority of the talking in the sales interview. If the right level of rapport is achieved, and the right questions are […]

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Wanna stand out? Take a lesson from retail history…

The following passage is from Natasha Vargas-Cooper’s book, Mad Men Unbuttoned: A Romp Through 1960s America. Nineteenth-century markets and general stores were overstuffed with merchandise. Products poured out of barrels or were haphazardly piled on top of one another in crates. Consumer goods were shelved rather than displayed. In the mid-century, space became luxury because […]

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Jack Welch shares the secret to job security…

In his autobiography, Jack: Straight From the Gut, Jack Welch, arguably the greatest CEO of all time, makes an insightful proclamation:  Companies can’t give job security. Only satisfied customers can do that. If you own the business, there’s your formula for success. If you happen to be the employee of an organization, the formula works […]

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