One of the first lessons of leadership is to constantly acknowledge that we operate in a very dynamic environment. While the ongoing nature and rapid pace of the change is often frustrating (if not mind-boggling!), we can also acknowledge that there are specific categories of environmental forces at work that can be studied to help […]
A while back we talked about what your customer thinks about all the time. You can click here to revisit that article if you like but the simple thing your customer thinks about constantly is the future. Perhaps not surprisingly, that relates very closely to what your customer ultimately, REALLY wants – A BETTER future! […]
Here’s a 5 Hour Energy commercial that demonstrates the concept of cause marketing (or cause-related marketing if you prefer that term) at work. As we’ve discussed before, cause marketing is a win-win-win opportunity for marketers (revisit that here if you like). This commercial is almost a walk-through of how cause marketing can affect the consumer’s […]
A while back I had the privilege of being interviewed by one of the marketers I admire most, AMAOKC Past-President and social media guru, Brian Blake. Brian hosts an informative podcast called the 7 Minute Smarketer and we had a good visit about how successful marketing is a lot like lifelong learning in that it’s […]
Ries and Trout’s The 22 Immutable Laws of Marketing is considered by many to be a marketing classic. Positioning, another title of theirs, was named Ad Age’s #1 marketing book of all time. Many of my American Marketing Association colleagues agree they are both worth reading and re-reading despite being published decades ago. The 22nd […]
Ever wonder what psychology goes into choosing a color scheme for a logo or overall look for a brand? Here’s a link to a short but remarkably detailed discussion on that very subject. Good stuff, well packaged, and worth knowing. Of course, there are also plenty of examples of how completely ignoring convention and doing […]
According to Warren Littlefield, former president of NBC TV and the author of Top of the Rock, the show that followed the antics of six twenty-somethings as they navigated the waters of post-college life was originally called “Six of One” rather than name that is now enshrined in television history and pop culture, which is […]
J.C. Penney has had a couple of dismal years that follow several lackluster years. The dismal years are due to some strategic rearranging that just didn’t work. So, to their credit, they are admitting with a shrug and a sort-of apology that what they tried didn’t work, cost them customers, and that they’d like the […]
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