Short answer: Yep, Time is money. If you’re busy, you can just stop reading right here and get on with your day. Not only is time money, but time is the new measure of wealth. There is most definitely a correlation between time and money! On the expense side, it’s time = money. On the revenue […]
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Why to avoid this terrible, terrible marketing idea…
For almost as long as I’ve been blogging, one huge message I’ve tried to impart is that you do NOT want to get caught competing strictly on price. You can read those old musings here if you need convincing of what a disastrous, slippery slope that can turn out to be. Otherwise, here’s a nice […]
Thanks for the party, VI Marketing and Branding!
Thursday may be just another AMA meeting for some, but for me it’ll mark my 20th straight year to darken the doors of an AMA meeting. I have not missed a luncheon meeting since attending my first one way back in October of 1994. I’ll be attending meeting number 199 that day (it would be […]
Ready…FIRE…aim?
Ready..fire…aim isn’t such a bad approach to strategy. Sometimes you simply don’t know if something’s going to work or not unless you try it. Trying, then, gives you FEEDBACK you can use to adjust the PLAN and get better next time. Remember, it’s a process: Plan, Organize, Implement, and Control. For some, the really hard […]
Let’s quit TOGETHER!
When I first wrote about CVS’s decision to end its sale of tobacco products, I praised how the decision honored their mission. I also had some concerns about how Wall Street would react to CVS’s decision, which essentially meant that it would be foregoing several million in revenue as it said goodbye to tobacco products. […]
Put it in writing, please?
For most business communication, I’ve always preferred e-mail. The main reason I like it is because it offers you a “digital trail” if you ever need it. Plus, the process of putting things in writing is just good for bringing clarity to your own ideas and position in some cases. Forbes author Jayson DeMers takes […]
Luckenbach, eat your heart out!
As a person who’s from a small town myself, I hate to start this entry by saying something insulting like, “There’s a little town in Texas…” but I think if I referenced Booker, Texas as a “small town,” not only would they not take offense, they might even consider it a compliment. Here’s why I […]
Where eyeballs can be attracted, marketing shall appear…
Amazon does a lot of things right when it comes to delivering value. Just as a full disclaimer, as I’ve noted here before, I’m a satisfied customer to such a degree that I don’t mind being an ambassador for their brand. Their new venture into the Kindle Fire phone will be interesting to watch, but […]