The 4th of July is always a good time to appreciate our men & women who have worn their country’s uniform. Feel free to revisit last year’s post if you like. But it’s also a time to recognize that the free market we enjoy was an original, grand experiment of our founding fathers that resulted […]
One of my favorite parts of the original Men in Black movie is where agent K (Tommy Lee Jones) of the Men in Black agency is giving new agent J (Wil Smith) a tour of the facility. J asks the question, “So…what branch of the government do we report to, anyway?” To which K replies, […]
Here’s a video from Caterpillar for their extra tough mobile phones. The commercial itself may be new, but its messaging strategy is one of the oldest, and most effective, there is when it comes to marketing storytelling: Dramatize the benefit! This message and the way it’s shared deserve kudos because it showcases the benefit of […]
The most important decision you’ll make in your business is customer selection, or which customers you want as your target market. This should be true for any size enterprise, but it’s especially true if you own the business because 1) You have limited resources and you must invest those resources where they’ll produce the highest […]
Steve Jobs was known for passionately quoting Picasso’s “Good artists copy, great artists steal” line. At first read that may set off your ethical radar and cause the hair on the back of your neck to stand up. As it says in Ecclesiastes, there truly is nothing new under the sun, so “stealing” isn’t always […]
When I found this article after hearing the story on CNBC, a chuckle turned into an all out belly laugh! Maybe it’s just me, but I thought this entire happening was hilarious. The buzz is about how McDonald’s launched a new mascot for its Happy Meal last week, and some think it’s a nightmare in […]
Two marketing terms you hear thrown around a lot are “market segmentation” and “share of customer”. Market segmentation basically means taking this thing called “the market” and recognizing that there really is no “the market,” but instead multiple markets of prospects with similar characteristics, wants, needs, etc. So what you do is to take “the […]
Brands are still powerful. Building a solid brand is still a noble – and profitable – pursuit. You should work to build as strong a brand as you can and then work to make it even stronger, because a good brand is indeed money in the bank. It’s like having a printing press on which […]
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