Want more business? Here’s how you can get it: Do GOOD business! Yep, it’s just that simple. Just commit to consistently doing GOOD business in every aspect of your business. Granted, that’s a lot easier said than done. Simple yes, but easy, well, not so much… But worth it? You betcha. Let advertisers spend the […]
“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her […]
Ever wonder why you see so many commercials that make you wince and say, “Why would they put something like that on the air?” The short answer is RESOURCES. The two key resources are time and money, and rarely does any organization, large or small, have enough of either these days. If they ever did. […]
I hope this slight departure in content is viewed in the spirit with which it is intended, which is to help remind us all to make smart, unselfish decisions when it comes to texting and driving. As in, don’t do it. I might caution that this video is rather straightforward, maybe even a bit graphic, […]
Something that has grown more prevalent in recent years and actually adds a dimension to the whole “win-win” nature of effective marketing is Cause-Related Marketing (also simply called “cause marketing” by some). This is where an organization partners with a cause or purpose and agrees to help fund the cause or purpose by allotting or […]
The best place to find a new, inspirational, innovative idea is ANYWHERE! Yes, a good idea awaits you just about anywhere you look, the problem is that most of us are looking for the wrong things in the wrong places. Here’s how it usually goes…We need to find the answer to some problem, and we […]
That an organization tends to get less efficient as it grows probably doesn’t come as a great, earth-shattering, revolutionary piece of news to you. But what may sometimes elude our understanding is exactly why it seems to be that as an organization gets larger, growth sometimes comes at the price of efficiency, which in turn […]
I mentioned last year that I have kind of an annual tradition of reading Peter Gent’s classic, ground-breaking football novel, North Dallas Forty every year around the time football season starts. After a blistering hot spell we have been blessed with a nice cool down that makes fall feel like fall! It sets the tone […]
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