“You’ve gotta be doing this…” has been the buzz for the last few years. I’ve lost track of how many self-proclaimed social media experts have come along (and more than a few have gone away!), harping on how this is the next big thing, the future, and so on. “You’ve gotta be doing it…” They’d […]
I found myself on a quest last week. My son decided he wanted to be Hawkeye from the Avengers for Halloween. It turns out that the Spirit Halloween store is the exclusive home of the Hawkeye costume in kids’ sizes. I called the Edmond store and spoke with Bridget. She was very courteous and told […]
One of the greatest pieces of advice I got several years ago was to never try to blindly adopt any one idea, philosophy, or system, but to instead look warily at EVERY idea, philosophy and system with the goal of finding at least one thing that could be taken and adapted to my own situation. […]
Price cutting is a lousy strategy. Period. Just don’t do it if you don’t have to. One reason is that price cutting is a game your competitors can play too, and we both know they’re nowhere near your league. The thing is, somebody can always come in cheaper. Your competitor can decide to basically “give […]
Procter & Gamble is considered a “best of breed” company. Their stock is considered a must-own by the vast majority of stock analysts, and their legacy has spanned two centuries. One reason for their ongoing success is the power of their brands. One reason they have such powerful brands is because they stay so close […]
Here’s a 5 Hour Energy commercial that demonstrates the concept of cause marketing (or cause-related marketing if you prefer that term) at work. As we’ve discussed before, cause marketing is a win-win-win opportunity for marketers (revisit that here if you like). This commercial is almost a walk-through of how cause marketing can affect the consumer’s […]
A while back I had the privilege of being interviewed by one of the marketers I admire most, AMAOKC Past-President and social media guru, Brian Blake. Brian hosts an informative podcast called the 7 Minute Smarketer and we had a good visit about how successful marketing is a lot like lifelong learning in that it’s […]
Ries and Trout’s The 22 Immutable Laws of Marketing is considered by many to be a marketing classic. Positioning, another title of theirs, was named Ad Age’s #1 marketing book of all time. Many of my American Marketing Association colleagues agree they are both worth reading and re-reading despite being published decades ago. The 22nd […]
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