The best way for ANY business to get more business is simply to do GOOD business. You take care of your customers in such a way that they’ll want to come back, spend more, and tell others about you, and success will follow as sure as night follows day. Social media is but ONE tool […]
Marketing
Super Bowl Ad Showdown 2015
First, a thousand thanks to the AMAOKC for having me moderate the 2015 Superbowl Showdown at the February meeting. I always LOVE doing it, and as I get older, my appreciation for being asked to do it escalates, yet I also know there’s gonna be a year when I’m too old or too irrelevant to […]
It’s OK to be a jerk (If you’ve got the right reason)…
Wal-Mart has the message to the left on its gas pumps. Assuming it’s all true, you may at first think that it’s not exactly a friendly, customer-centric message. On the other hand, as an honest customer who is very interested in saving money, which can only be accomplished if Wal-Mart keeps its costs under control, you may realize […]
Thanks for a great year, team!
Before we get too far down the road in 2015 (if your new year is like mine, it’s already a whirlwind), let me say THANK YOU for a great 2014. To get to make my living in a profession I love is a blessing that I hope I never take for granted, and if I […]
Value just blinked out?
Christmas lights have come a long way since I was a kid. In the days of old, Christmas lights were all on one circuit, so if one bulb…one itty bitty bulb… burned out, the whole strand of lights would stop working and you’d have to check each bulb to figure out which one to replace […]
Is there a market for this?
No, your monitor isn’t showing the picture upside down. This is a real Christmas Tree, real people do buy it, and they eagerly pay real money for it, too! Really! You can be the first on your block to have one of these babies for an investment of anywhere from $150 to over $700 bucks. […]
Veteran’s Day 2014
Posting for Veteran’s Day is something I always look forward to. I end up saying pretty much the same thing every year, yet it’s something we can’t say enough because any of us who enjoy freedom today have someone who took an oath to defend our freedom with their lives if necessary to thank. So […]
What are the forces that make the environment so dynamic?
What makes the environment in which we operate so dynamic is the constant interaction of a set of environmental forces. They can be totally independent of each other or they can influence one another, so they have quite an impact. In any case, they’re worth knowing about. So, what are the categories of environmental forces? […]