In BrandSimple, authors Allen P. Adamson and Martin Sorrell praise the Iridium company for learning from its mistakes. Iridium makes those very dependable, rugged, but hardy aesthetic or even practical-for-the-average-person phones that get service everywhere. They thought their market would be anyone who wanted dependable phone service. Because their service is satellite-based, it can get a signal […]
If you haven’t had a chance to read Re-Imagine! by Tom Peters, I’d really encourage it. Though it was written in 2003, like a lot of Dr. Peters’ work, it still packs quite a punch! Somebody got me a daily calendar that has a “quote-a-day” from Re-Imagine! and that’s a neat way to digest and […]
Every time you get lousy service, you should jump for joy! You should then put on your entrepreneurial hat and go about capitalizing on this amazing opportunity! You have just discovered an under-served market! A gap in the market that you may be able to fill! So be excited! Be very excited! The great thing […]
According to Advertising Super-Giant J. Walter Thompson, 2008 may officially mark the end of the ability to segment, categorize, or otherwise label customers on a broad scale. “Demographic ‘pigeonholing’ will become less useful to marketers, as consumers change their behaviors -such as when they marry or attend school and for how long – in less predictable ways. […]
Remember that eery scene from the first Jaws movie where the woman is swimming at night in the ocean? She first feels something bump into her, then something tugs her down a couple of times, then she’s seen being dragged violently through the water, then she’s seen no more! And the scary Jaws da-dum, da-dum, […]
Yeesh! Me neither! And I especially don’t want you and everyone else in my address book to get an inappropriate or unsolicited e-mail that looks like it came from me. But that’s the kind of thing these viruses can do. The havoc they wreak on our customers’ computer system could infect our BRANDS as well if that is […]
At Work With Thomas Edision is full of neat stories about Edison, but presented in a way that inspires entrepreneurs and business people! One story the author shares is how Edison took a train journey across the country and opted to ride not in the cars with the other passengers, but instead on the front of the train […]
Yet another reason to love Amazon.com! Amazon has several programs in place that enable customers to get free shipping. On most items, in fact, if you spend 25 bucks they offer free shipping. As the holiday season gets underway, they are offering a free upgrade to Two-Day Express Shipping, which is a noteworthy customer benefit! […]
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