Pop quiz: Is this good marketing? The answer in a moment (like you didn’t already know what the answer is!). (Psst… you can find a hint here if need be. Anyhow, on with the story. I spied this display right outside the main entrance to Home Depot. They had an immaculately trimmed Christmas tree with […]
strategy
Texting: Media breakthrough or brand killer?
I know a lot of today’s generation tends to communicate via text. Many have said that’s their preferred means of receiving messages, which has led a lot of marketers to adopt this as the next big way to disseminate information. To be fair, usually such information is requested via subscription or something, so it is […]
Beards blunting razor sales?
Gillette has always made a good razor, one capable of commanding a premium price and maintaining a loyal following, which is an excellent formula for success in any market sector. Procter & Gamble recognized this several years ago and wisely purchased the company to add to its stable of other category-dominating brands. But sometimes even […]
Why you shouldn’t be too quick to change a strategy (or a whole system)…
A systems approach in the design of any organization, big, small, for profit, not-for-profit, governmental, whatever, is a good idea. When you systematize the process, you have the opportunity to powerfully replicate what works and potentially avoid what causes inefficiencies. If you want to revisit some of the reasons why a systems approach will help […]
Best word business ever added to its decision-making vocabulary
Arguably the smartest business word ever uttered, and adopted into the business vocabulary, is “contingency.” The dictionary defines contingency as “A future event or circumstance that is possible but cannot be predicted with certainty.” Doesn’t that apply to just about every aspect of strategy in any sector? Nothing can be predicted with certainty and nothing […]
Branding comes down to this…
A lot of times we like to lay more blame at the feet of ad agencies than they deserve. You may recall from how snarky I get around Super Bowl season each year that I’m as guilty of this as anyone. Revisit some of those musings here if you like. I think it’s worth noting that the advertisement is […]
Another strategy McDonald’s is considering (And what they REALLY need to!)
Something McDonald’s is considering as part of it’s retooling in order to reboot profitable growth is serving breakfast all day. I think this is a good idea for a couple of reasons. The most important is that it’s in response to what customers want. McDonald’s does a tremendous breakfast business, and there have been ongoing requests from customers […]
Why McDonald’s is gonna be alright.
McDonald’s has gone through its share of ups and downs in its history that now spans nearly 80 years. They always seem to weather whatever storm they face, and as a shareholder, I’ve got faith that they’ll eventually get back on track. And I don’t just feel confident about their stock price because my kid […]