Need to write some ad copy? A flyer? A cover letter? An e-mail? Copy for your website? Here’s a time-honored formula that’s sure to work for you. An oldie but a goodie. AIDA – Attention, interest, desire, action. Those four hallowed words reverently dictate how you can write persuasive copy. It’s a formula that’s been […]
Yep, I’ve got a sure fire, time-honored, market-proven system that’ll help you have all the success you want in your endeavor, and then some. Three simple steps: 1. Find out what your customers want. 2. Find a cost-effective and profitable way to give it to them. 3. Repeat. Just that simple. Start doing this and […]
Every time I attend a seminar or pick up a book on marketing I find myself fighting the urge to go down one rabbit trail after another. While it’s good to keep an open mind and check out lots of different ideas and viewpoints, I think a much wiser approach is to peek through the […]
Do I think we’re headed for an economic downturn? Yes. Absolutely. Definitely. Why do I say that? And for that matter, why would I say such a thing when it’s usually my goal to offer you mostly positive stuff when you visit here? I say yes, we absolutely, definitely are headed for an economic downturn. […]
A while back a little crisis erupted when a local fuel vendor announced that a few batches of its gasoline had too high an ethanol content. High enough to potentially cause engine damage. Several Oklahoma City metro convenience store locations were affected, and they of course had to notify the public of the unfortunate news. […]
If there is an opportunity to get in front of an audience, you can bet marketers will find it. The picture to the left illustrates one such example. The good folks at Coca Cola determined that those concrete poles that serve as safety/security barriers to the entrance to such places as Wal-Mart were not being […]
There is a logical part of us that knows economic downturns are inevitable. But emotionally, they’re still hard to accept and even harder to muddle through. But the truth is, just as a robust economy offers opportunities, so does a downturn. A downturn may be a good time to grow. If you’ve been wanting to […]
I‘m a huge fan of using guiding principles. In fact, I often suggest trying to replace formal strategic plans with a good set of memorable, actionable guiding principles wherever possible. You can find more on that HERE if you’re interested. The idea of forgoing formal strategic plans for a handful of guiding principles may sound […]
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