Month: February 2014

AMAOKC: Profound panel, panelists! (Positively)

It’s over a week in the rear-view mirror, but there’s still plenty abuzz about the incredible insights offered by the 2014 Super Bowl Panel hosted by the American Marketing Association of Oklahoma City (AMAOKC). Vice President (and soon-to-be-President-Elect) Stew Law, assembled this group of experts who offered their insights on a selection of the commercials. […]

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Wanna stand out? Take a lesson from retail history…

The following passage is from Natasha Vargas-Cooper’s book, Mad Men Unbuttoned: A Romp Through 1960s America. Nineteenth-century markets and general stores were overstuffed with merchandise. Products poured out of barrels or were haphazardly piled on top of one another in crates. Consumer goods were shelved rather than displayed. In the mid-century, space became luxury because […]

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Dramatize when you advertise?

Good marketing is indeed that which gets RESULTS! As David Ogilvy famously said, “If it doesn’t sell, it isn’t very creative. The Kodak commercial below is worth a look. And yes, I hear you, it doesn’t matter if I love it or if millions love it or if it brings tears to our eyes or […]

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