Blog

Good marketing does what, again?

Just a little refresher course on how to know if  marketing we’re observing is “good marketing” or not. I thought I’d do this  by quoting some of my favorite marketing authors… “The goal of advertising is to sell more stuff to more people more often for more money” – Sergio Zyman “If it doesn’t sell, […]

read more

Networking is BRANDING!

  Networking can be the most powerful marketing tool you have. This is because it puts you face-to-face with prospects, enables you to get to know all about how you can help them, then enables you to tailor your introduction to exactly that. When you network, you are the brand to those you meet wherever […]

read more

What is a brand, anyway?

  What, exactly, is a brand? Simply put, it’s anything and everything your customer can associate with you. Your brand is the window, any window, through which your organization can be viewed. It’s any word the customer uses to describe you, and it’s any touch point your customer has with your organization. It’s also any […]

read more

What’s the real goal?

Many of the frustrations in marketing come from focusing on the wrong things. We ask the wrong questions, which in turn makes the problem we’re trying to solve seem that much more difficult. In fact, we often end up trying to solve the wrong problem in the first place! Consider a typical Restaurant owner. She […]

read more

Categories

Archives