Ted Turner’s media empire started with his acquisition of a run-down cable station in the days before cable was cool. He put on programming that was older (and cheaper!) like Gilligan’s Island and The Andy Griffith Show. He sold advertising based on the simple fact that since most of the programming was in black-and-white, advertisers’ […]
Simple Answer: Efficiency! By improving your operations, you get more efficient, which means you better utilize your existing investments and assets. Because there is no additional investment, and because you’re getting higher performance out of what you’ve already got, you automatically widen your profit margins. You can do this without raising prices. How do you […]
Remember that eery scene from the first Jaws movie where the woman is swimming at night in the ocean? She first feels something bump into her, then something tugs her down a couple of times, then she’s seen being dragged violently through the water, then she’s seen no more! And the scary Jaws da-dum, da-dum, […]
At Work With Thomas Edision is full of neat stories about Edison, but presented in a way that inspires entrepreneurs and business people! One story the author shares is how Edison took a train journey across the country and opted to ride not in the cars with the other passengers, but instead on the front of the train […]
Contact Dr Burt
Subscribe to My RSS Feed
Subscribe to Email Updates