Jack Welch gave me some of the best business/career/strategy advice I’ve ever received. Now, to be fair, he didn’t do it in one of our intimate conversations. Mr. Welch and I have never had any intimate conversations. Or any other manner of conversation. In fact, we’ve never even met. But I do consider him to […]
It’s very possible that even though you have a value proposition that would do your potential customers all kinds of good, they may not care one bit about it! So what can you do? You change the focus in such a way that it gives them something to care about! It may be that your offer doesn’t […]
Many of the frustrations in marketing come from focusing on the wrong things. We ask the wrong questions, which in turn makes the problem we’re trying to solve seem that much more difficult. In fact, we often end up trying to solve the wrong problem in the first place! Consider a typical Restaurant owner. She […]
Pablo Picasso was once approached by a fan and asked to draw something for them as a souvenir. He created something in only a few minutes and presented it to the excited fan. Then he added, “That will be $10,000 franks.” The rather shocked fan pointed out that it took Picasso only a few minutes […]
First, a thousand thanks to the AMAOKC for having me moderate the 2015 Superbowl Showdown at the February meeting. I always LOVE doing it, and as I get older, my appreciation for being asked to do it escalates, yet I also know there’s gonna be a year when I’m too old or too irrelevant to […]
Have you noticed how many brands have not-so-subtly ripped off Chick-fil-A’s very friendly way of using the words “My pleasure…” when dealing with customers? If you’ve visited Chick-fil-A you know what I’m talking about. If you’ve never been to Chick-fil-A, you don’t know what you’re missing! So anyhow, yes, I’ll avoid naming names, but more […]
Christmas lights have come a long way since I was a kid. In the days of old, Christmas lights were all on one circuit, so if one bulb…one itty bitty bulb… burned out, the whole strand of lights would stop working and you’d have to check each bulb to figure out which one to replace […]
What makes the environment in which we operate so dynamic is the constant interaction of a set of environmental forces. They can be totally independent of each other or they can influence one another, so they have quite an impact. In any case, they’re worth knowing about. So, what are the categories of environmental forces? […]
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