Below is a link to an article shared in a Tweet by Tim Berney, founder and president of VI Marketing and Branding. Tim spoke to an entrepreneurship class of mine a while back, as he has done many times over the years. This very successful entrepreneur gives his time and wisdom to the class, and […]
In his autobiography, Jack: Straight From the Gut, Jack Welch, arguably the greatest CEO of all time, makes an insightful proclamation: Companies can’t give job security. Only satisfied customers can do that. If you own the business, there’s your formula for success. If you happen to be the employee of an organization, the formula works […]
One of our favorite posts each year is to share the story of how NORAD began the tracking of Santa. It’s a charming story and a great marketing lesson. You can read it for yourself below. Many thanks to Katie, one of our readers, for sharing the updated NORAD link with us which allows you […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
A good time was had by all and a boatload of money got raised for the Dream Fund Thursday night thanks to the Oklahoma City Marcomm Community. It’s always fun to hang out with marketing gurus (and AMA Past-Presidents) Brian Blake and Kevin Jessop, but to get to share the stage with these pros was […]
You know I hate to name any one book as my “favorite” on any subject, be it business or entertainment, but if I had to pick ONE that I think everyone alive today should read, one that was so inspiring to me I found myself wishing I could get YOU and everyone you care about […]
Prep and Landing is coming on ABC next Monday night! Check your local listings. And let me know what you thought of it!
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