Kia is trying to move into the luxury car category. They blasted onto the scene with an impressive Super Bowl commercial (one of the few that were truly Super Bowl-worthy in terms of grandeur, in fact). Just in case you missed it… Wow! A noble effort, to be sure. The commercial is an impressive piece […]
The following passage is from Natasha Vargas-Cooper’s book, Mad Men Unbuttoned: A Romp Through 1960s America. Nineteenth-century markets and general stores were overstuffed with merchandise. Products poured out of barrels or were haphazardly piled on top of one another in crates. Consumer goods were shelved rather than displayed. In the mid-century, space became luxury because […]
Good marketing is indeed that which gets RESULTS! As David Ogilvy famously said, “If it doesn’t sell, it isn’t very creative. The Kodak commercial below is worth a look. And yes, I hear you, it doesn’t matter if I love it or if millions love it or if it brings tears to our eyes or […]
Looks like CVS is taking a bold step to ensure that its actions are congruent with its mission. If you haven’t heard this story yet, you can find it by clicking on the picture below. Every book you ever read about strategy says that the mission and core values of the organization should drive every […]
In a couple of weeks I’ll be moderating the AMAOKC’s annual Super Bowl Showdown. I don’t get a vote in what gets picked or anything, but if you’re interested, here are some that I thought were worth talking about. It’ll be interesting to see if any of these make the cut. My bet is the […]
For as long as I’ve had the honor of appearing on your screen as a Blogger, I have made essentially an annual tradition of bashing the whole pomp and circumstance surrounding the time of year I’ve come to call “Super Bowl Season.” I have stated often, and continue to believe, the hype about the grandeur […]
During “Super Bowl Season” , we’ll hear a lot of buzz in the media and around the water cooler about this commercial and that commercial. We’ll hear people talk about commercials that made them laugh, ones they really “liked,” ones they thought were clever, or otherwise held their interest. We may hear, often, “Oh, you’ve […]
Below is a link to an article shared in a Tweet by Tim Berney, founder and president of VI Marketing and Branding. Tim spoke to an entrepreneurship class of mine a while back, as he has done many times over the years. This very successful entrepreneur gives his time and wisdom to the class, and […]
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