A career in marketing is a blast. Yes it can be crazy at times, but when it all fits together and you get (or exceed!) the RESULTS you were looking for, there are very few things as satisfying just because you know in your gut what it took to meet such a challenge. My own […]
One of my favorite quotes is from statistician George E.P. Box: “All models are wrong; Some models are useful.” Indeed, no model is perfect or inclusive on any subject, and I think you should look at as many as you can on any important topic, then determine your own uses for what you find and […]
Here’s one of the best scenes from a terrific movie! If you haven’t seen this one, gather as many people together as you can and view it as soon as you can! Go get ’em!
PH.D. in Leadership. Short Course: Make a short list of all things done to you that you abhorred. Don’t do them to others. Ever. Make another list of things done to you that you loved. Do them to others. Always” – Dee Hock, Visa Founder
According to Warren Littlefield, former president of NBC TV and the author of Top of the Rock, the show that followed the antics of six twenty-somethings as they navigated the waters of post-college life was originally called “Six of One” rather than name that is now enshrined in television history and pop culture, which is […]
Sometimes being dead wrong can turn out to be a good thing! When the idea last year for doing an evening event at the Oklahoma City Chapter of the American Marketing Association came up, a banquet-type event (translation: labor-intensive event!), I was skeptical at first, and I said so. I did it in the same […]
Working to make a sale or otherwise win someone to your way of thinking? Encountering resistance or an objection is just part of the journey. How you handle it will determine whether you are to succeed in influencing the other person or be rejected altogether. An old (let’s instead call it “time-honored”!) model for handling […]
Google has an interesting guiding principle. They believe that everything – every product, every process – is constantly in beta. This helps them avoid the all-too-common “paralysis by analysis” that often derails businesses of all sizes. It lets them get products into the hands of customers so those customers can begin enjoying the benefits of […]
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