Every time your team members open a conversation with a new customer or prospect, the very first question they should clearly, enthusiastically ask each one is this: “How did you find out about us?” This gives you true, direct, voice-of-the customer feedback about what marketing is working and how well. You can also train your […]
Marketing
Batman vs. Superman: And the winner is…?
Spoiler Alert: This HUGE movie comes out Friday and everyone is speculating about who the “Winner” will be. Well, I’ve got the answer: You! That’s right, if you’re a fan, you’ve already won! The writers, producers, director, cast and crew of this epic undertaking (which cost close to $411 million to make) put their blood, […]
Nordstrom’s threw the book away?
I‘m a huge fan of using guiding principles. In fact, I often suggest trying to replace formal strategic plans with a good set of memorable, actionable guiding principles wherever possible. You can find more on that HERE if you’re interested. The idea of forgoing formal strategic plans for a handful of guiding principles may sound […]
DigitalDoc.com – We have a new customer service CHAMPION!
You may recall that over the years I’ve noted my love/hate relationship with my cell phone and many things electronic. Thanks to a newly found, newly-formed relationship with the newly-located team at DitigalDoc.com (178th and Western, right next door to the Family Video), I’m now back in love with my electronics. I had an blog-worthy […]
The BLOG I should have written 9 years ago (Due apologies, Mercy!)
Nine years ago this month my son was born. I won’t get all mushy and go on and on about how much I love him and my wife, or how it does indeed change your life (in good ways!) the way everybody says it will, or any of that. What I will do is give […]
Should We Send a Valentine’s Day Card To The Library?
If there’s one resource I absolutely love, it’s the library. If there’s one place that levels the playing field, if there’s one place I don’t mind my tax dollars going, it’s the library. The OKC Metro Library system has been a resource I’ve used for over 20 years now, and I continue to marvel at […]
Harvey Mackay Shares 10 valuable business lessons from Santa
I grabbed this article from BizJournals.com. It originally appeared last year, and here’s a direct link if you’d like to read the original post. Good article and a good site! Harvey Mackay: 10 valuable business lessons from Santa Santa brings merriment to the season, but he also teaches us many valuable business lessons. No matter […]
Good copy, Home Depot!
Pop quiz: Is this good marketing? The answer in a moment (like you didn’t already know what the answer is!). (Psst… you can find a hint here if need be. Anyhow, on with the story. I spied this display right outside the main entrance to Home Depot. They had an immaculately trimmed Christmas tree with […]