I know a lot of today’s generation tends to communicate via text. Many have said that’s their preferred means of receiving messages, which has led a lot of marketers to adopt this as the next big way to disseminate information. To be fair, usually such information is requested via subscription or something, so it is […]
Wrigley’s says gum sales are down. Why? Largely because of technology. Yes, you read that correctly. Technology. Most chewing gum is sold at the checkout counter thanks to its being conveniently placed right by the register as you complete your shopping experience. In days gone by, the colorful displays and packaging might catch the customer’s eye and entice a […]
Your best source of marketing is satisfied customers. Take care of them and you pretty much won’t have to worry about having enough business. If you want to test this theory, think about your own experiences as a consumer. Jerry Murrell, founder Five Guys Burgers & Fries, said it superbly in an INC Magazine article: […]
A systems approach in the design of any organization, big, small, for profit, not-for-profit, governmental, whatever, is a good idea. When you systematize the process, you have the opportunity to powerfully replicate what works and potentially avoid what causes inefficiencies. If you want to revisit some of the reasons why a systems approach will help […]
A lot of times we like to lay more blame at the feet of ad agencies than they deserve. You may recall from how snarky I get around Super Bowl season each year that I’m as guilty of this as anyone. Revisit some of those musings here if you like. I think it’s worth noting that the advertisement is […]
“Customers tend to avoid a restaurant that’s going aswamp in its own sludge.” McDonald’s Ray Kroc used to tell his franchisees and managers. He demanded that each restaurant, especially the restrooms, be spic and span, and he would totally flip out if he walked into one of his restaurants and found it anything less than spotless. If […]
Something McDonald’s is considering as part of it’s retooling in order to reboot profitable growth is serving breakfast all day. I think this is a good idea for a couple of reasons. The most important is that it’s in response to what customers want. McDonald’s does a tremendous breakfast business, and there have been ongoing requests from customers […]
McDonald’s has gone through its share of ups and downs in its history that now spans nearly 80 years. They always seem to weather whatever storm they face, and as a shareholder, I’ve got faith that they’ll eventually get back on track. And I don’t just feel confident about their stock price because my kid […]
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