The following passage is from Natasha Vargas-Cooper’s book, Mad Men Unbuttoned: A Romp Through 1960s America. Nineteenth-century markets and general stores were overstuffed with merchandise. Products poured out of barrels or were haphazardly piled on top of one another in crates. Consumer goods were shelved rather than displayed. In the mid-century, space became luxury because […]
Looks like CVS is taking a bold step to ensure that its actions are congruent with its mission. If you haven’t heard this story yet, you can find it by clicking on the picture below. Every book you ever read about strategy says that the mission and core values of the organization should drive every […]
In a couple of weeks I’ll be moderating the AMAOKC’s annual Super Bowl Showdown. I don’t get a vote in what gets picked or anything, but if you’re interested, here are some that I thought were worth talking about. It’ll be interesting to see if any of these make the cut. My bet is the […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
There’s a lot of hype surrounding the time of year we’ve come to call Black Friday. Stories abound about how retailers are opening earlier and earlier (some are even attempting to hijack the Thanksgiving holiday itself!) with all these supposedly sweet deals that await consumers looking for the “bargains of the year.” But are these […]
A few days ago I purchased a new Samsung Galaxy S4 for my wife. Now, before you Apple Devotees show up at my website with torches and pitchforks, go check that phone out. It’s a powerhouse! Anyhow, I’ve been a mostly-happy SPRINT customer for nearly two decades now. I say “mostly-happy” because there were a […]
“You’ve gotta be doing this…” has been the buzz for the last few years. I’ve lost track of how many self-proclaimed social media experts have come along (and more than a few have gone away!), harping on how this is the next big thing, the future, and so on. “You’ve gotta be doing it…” They’d […]
One of my favorite quotes is from statistician George E.P. Box: “All models are wrong; Some models are useful.” Indeed, no model is perfect or inclusive on any subject, and I think you should look at as many as you can on any important topic, then determine your own uses for what you find and […]
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