Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
A good time was had by all and a boatload of money got raised for the Dream Fund Thursday night thanks to the Oklahoma City Marcomm Community. It’s always fun to hang out with marketing gurus (and AMA Past-Presidents) Brian Blake and Kevin Jessop, but to get to share the stage with these pros was […]
You know I hate to name any one book as my “favorite” on any subject, be it business or entertainment, but if I had to pick ONE that I think everyone alive today should read, one that was so inspiring to me I found myself wishing I could get YOU and everyone you care about […]
Legendary marketing guru Seth Godin has some interesting thoughts on how Black Friday is a fallacy. Plus, if the question “What is Cyber-Monday and who is its founder” ever comes up in a game of Trivial Pursuit, or if you just want to impress folks around the water cooler with that knowledge, you’ll be equipped […]
There’s a lot of hype surrounding the time of year we’ve come to call Black Friday. Stories abound about how retailers are opening earlier and earlier (some are even attempting to hijack the Thanksgiving holiday itself!) with all these supposedly sweet deals that await consumers looking for the “bargains of the year.” But are these […]
A few days ago I purchased a new Samsung Galaxy S4 for my wife. Now, before you Apple Devotees show up at my website with torches and pitchforks, go check that phone out. It’s a powerhouse! Anyhow, I’ve been a mostly-happy SPRINT customer for nearly two decades now. I say “mostly-happy” because there were a […]
Nineteen years ago this month I attended my first AMA Meeting and haven’t missed one since! Yes, you read that correctly, I have not missed a meeting in all that time. To commemorate the occasion, AMAOKC Vice President of Programs, Stew Law, had Dr. Isaac Munoz, Manager of Customer Insights from one of my favorite […]
Imagine it’s the first day of school. You’re in your car in line waiting to pick up your child. You’re being a patient rule follower, wanting to set a good example and all, then out of the blue, some parent who believes they’re in a bigger hurry than you, and are thus entitled, for some […]
Contact Dr Burt
Subscribe to My RSS Feed
Subscribe to Email Updates