In a couple of weeks I’ll be moderating the AMAOKC’s annual Super Bowl Showdown. I don’t get a vote in what gets picked or anything, but if you’re interested, here are some that I thought were worth talking about. It’ll be interesting to see if any of these make the cut. My bet is the […]
Marketing
Do I owe the Super Bowl an apology?
For as long as I’ve had the honor of appearing on your screen as a Blogger, I have made essentially an annual tradition of bashing the whole pomp and circumstance surrounding the time of year I’ve come to call “Super Bowl Season.” I have stated often, and continue to believe, the hype about the grandeur […]
“Fun” advertising won’t cut it (But it isn’t all bad, either…)
During “Super Bowl Season” , we’ll hear a lot of buzz in the media and around the water cooler about this commercial and that commercial. We’ll hear people talk about commercials that made them laugh, ones they really “liked,” ones they thought were clever, or otherwise held their interest. We may hear, often, “Oh, you’ve […]
The perfect Tweet?
Below is a link to an article shared in a Tweet by Tim Berney, founder and president of VI Marketing and Branding. Tim spoke to an entrepreneurship class of mine a while back, as he has done many times over the years. This very successful entrepreneur gives his time and wisdom to the class, and […]
Jack Welch shares the secret to job security…
In his autobiography, Jack: Straight From the Gut, Jack Welch, arguably the greatest CEO of all time, makes an insightful proclamation: Companies can’t give job security. Only satisfied customers can do that. If you own the business, there’s your formula for success. If you happen to be the employee of an organization, the formula works […]
What I’d get you for Christmas (If I could afford it)
You know I hate to name any one book as my “favorite” on any subject, be it business or entertainment, but if I had to pick ONE that I think everyone alive today should read, one that was so inspiring to me I found myself wishing I could get YOU and everyone you care about […]
Black Friday further indicted (This time by a REAL guru!)
Legendary marketing guru Seth Godin has some interesting thoughts on how Black Friday is a fallacy. Plus, if the question “What is Cyber-Monday and who is its founder” ever comes up in a game of Trivial Pursuit, or if you just want to impress folks around the water cooler with that knowledge, you’ll be equipped […]
Black Friday: The dark truth for consumers…
There’s a lot of hype surrounding the time of year we’ve come to call Black Friday. Stories abound about how retailers are opening earlier and earlier (some are even attempting to hijack the Thanksgiving holiday itself!) with all these supposedly sweet deals that await consumers looking for the “bargains of the year.” But are these […]