The best place to find a new, inspirational, innovative idea is ANYWHERE! Yes, a good idea awaits you just about anywhere you look, the problem is that most of us are looking for the wrong things in the wrong places. Here’s how it usually goes…We need to find the answer to some problem, and we […]
That an organization tends to get less efficient as it grows probably doesn’t come as a great, earth-shattering, revolutionary piece of news to you. But what may sometimes elude our understanding is exactly why it seems to be that as an organization gets larger, growth sometimes comes at the price of efficiency, which in turn […]
I mentioned last year that I have kind of an annual tradition of reading Peter Gent’s classic, ground-breaking football novel, North Dallas Forty every year around the time football season starts. After a blistering hot spell we have been blessed with a nice cool down that makes fall feel like fall! It sets the tone […]
Here’s a commercial that I loved! It really showcases how organizations should exist not to just make products or provide services, but to enrich lives! Every organization should clearly define its purpose. It’s purpose should identify exactly WHO it serves and HOW. Every subsequent decision should be derived from that purpose. Granted, there are a […]
The obvious yet surprisingly often overlooked reason repeat business is so important is that having a happy customer return means not having to spend money attracting a new one. Customers that come back are already coming back at a premium because there are no acquisition costs associated with that business. Costs we would have ordinarily had […]
Mad Men has made all kinds of television history, including being named best drama for four years in a row, and there are legions of loyal fans who revere the show. It even inspired the theme for the monstrously successful Marketini event held by the AMAOKC this year. For a marketer, it’s a blast to […]
No, I’m not changing my tune. I still say, “Don’t cut the price, build the brand!” I still advocate competing on value rather than price simply because there is always some short-sighted competitor out there who is willing to give away the store. Just as I believe an undeniable truth is that quality is always […]
Before any marketing can take place, we’ve got to of course have a market! There are three basic factors that must be present for a market to exist. Simply put, a viable market is a group that has the need, ability, and willingness to buy. 1. Need For a market to exist, there must be […]
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