According to Warren Littlefield, former president of NBC TV and the author of Top of the Rock, the show that followed the antics of six twenty-somethings as they navigated the waters of post-college life was originally called “Six of One” rather than name that is now enshrined in television history and pop culture, which is […]
J.C. Penney has had a couple of dismal years that follow several lackluster years. The dismal years are due to some strategic rearranging that just didn’t work. So, to their credit, they are admitting with a shrug and a sort-of apology that what they tried didn’t work, cost them customers, and that they’d like the […]
A very simple answer to the question, “What does your customer think about all the time?” is: THE FUTURE! The customer thinks constantly about the future. In fact, since you’re a customer, too, consider how often “the future” is what you think about. For example, we may be motivated to get an education so we […]
The U.S. Postal Service has announced it’s licensing a clothing line in 2014 as a way to boost revenue and to help reposition its ailing brand among consumers. This kind of thing is a common way for companies who have strong brand equity and favorable brand associations to leverage that brand into additional revenue. So […]
Sometimes being dead wrong can turn out to be a good thing! When the idea last year for doing an evening event at the Oklahoma City Chapter of the American Marketing Association came up, a banquet-type event (translation: labor-intensive event!), I was skeptical at first, and I said so. I did it in the same […]
Working to make a sale or otherwise win someone to your way of thinking? Encountering resistance or an objection is just part of the journey. How you handle it will determine whether you are to succeed in influencing the other person or be rejected altogether. An old (let’s instead call it “time-honored”!) model for handling […]
Google has an interesting guiding principle. They believe that everything – every product, every process – is constantly in beta. This helps them avoid the all-too-common “paralysis by analysis” that often derails businesses of all sizes. It lets them get products into the hands of customers so those customers can begin enjoying the benefits of […]
I was so utterly, disgustingly, profoundly, disappointed to hear that they were making a Die Hard 5, I didn’t even care what the proposed plot was. To be honest, I thought the whole idea was just a rumor, then when I saw the trailer, I really thought it was a bad Saturday Night Live sketch […]
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