In 2007 we went all out for Christmas and bought a flat screen TV. My wife and I were so proud as we put it above the mantle so it could be the centerpiece of the room. In the summer of 2004 we had looked at plasma televisions that started around $3000 or so, so […]
Oklahoma City Jeweler, BC Clark, used the same jingle for their Christmas promotion year after year. Then a few years ago, they got to thinking that maybe the market was tired of this jingle, because they were getting tired of it, so they decided to change it. They quickly learned it was a big mistake […]
Often new products fail because there is no perceived need for them. That is, they don’t solve a real consumer problem. What is it that makes a problem “real?” For that answer, like all marketing/business/strategy answers, we have to ask the ultimate expert in our business, THE CUSTOMER! Whatever “real problems” we think our product […]
The best place to find a new, inspirational, innovative idea is ANYWHERE! Yes, a good idea awaits you just about anywhere you look, the problem is that most of us are looking for the wrong things in the wrong places. Here’s how it usually goes…We need to find the answer to some problem, and we […]
Simple Answer: Efficiency! By improving your operations, you get more efficient, which means you better utilize your existing investments and assets. Because there is no additional investment, and because you’re getting higher performance out of what you’ve already got, you automatically widen your profit margins. You can do this without raising prices. How do you […]
At Work With Thomas Edision is full of neat stories about Edison, but presented in a way that inspires entrepreneurs and business people! One story the author shares is how Edison took a train journey across the country and opted to ride not in the cars with the other passengers, but instead on the front of the train […]
Really, not very! The key thing is to always be on the lookout for ideas and find ways to make something that currently exists better, or simply find a better way of doing something that’s already being done. I once heard Brian Tracy say that an idea really only has to be about 10% or […]
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